On almost every page where I increased the exact keyword occurrences, my rankings went up… a lot. There was a time when I believed that adding exact keywords to pages was outdated.Īfter all, Google understands synonyms, singular vs. We then turned them into crappy list posts like everything else ranking and tadam! We’re back in top 3! Tip #2 – Use exact keywords It’s irrelevant if you don’t like this approach, or you think it crushes creativity – we can tell you it flat out works.Ī lot of our “creative” approaches have been crushed in the past 2 years, regardless of links because we didn’t match the format Google wanted. Just look at the pages Google already ranks for a query and create a better version of them.Īdd stats, research, case studies, or whatever increases the production value and “one ups” what ranks already. This is THE most important tip of the bunch – mimic the format you find on most pages ranking on top of Google. There’s also Appsumo running a B grade surfer content editor clone if you’re on a budget.
#Appsumo website auditor reviews free#
Website Auditor is a very useful free option if you can’t afford Surfer SEO. In terms of what tools we use, these days, we use Surfer SEO (and love it) for all the content we publish but we go deeper than their recommendations. So these are good… but they’re certainly not an excuse to turn your brain off. I then come in with more keyword optimized content than everyone else and play bowling with their top rankings. They moved on page SEO from being a one size fits all checklist you would follow to tweaks being tailored to the query you are trying to rank for based on the top ranking pages.Ĭorrelation is not causation and I often see under optimized queries mess the recommendations.
On page tools are all the rage these days and for a good reason. Just bear in mind that on-page SEO isn’t a magic bullet.īUT if your site has some authority, you can rank for low and medium competition terms on page alone and THAT’s gangster because for the cost of only content, you get free ongoing traffic. Links are still hugely important but you can also make some serious ranking gains with on-page tactics alone. It actually kind of feels like SEO from the early 2000s.
On-page appears to be more important than it has been for years.
So in today’s Podcast I wanted to keep things short and sweet and share 7 on page tactics that actually moved our rankings up significantly in the past few years. Sure, you can spend ages writing amazing alt tags but that never really pushed my rankings up. Most of the guides covering on-page SEO list hundreds of factors you can use to improve your rankings.īut the reality is that I’ve tested most of these and even if they are factors, they really don’t do much for your rankings at the end of the day. I run search queries (I know, I’m weird).Īnd in my sleep-deprived state, I noticed something… When regular people can’t sleep they drink cocoa.
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